Don't be the next retail failure. Do your research.
If I asked you to name a few locations around your house that are perpetually business failures, you could probably rattle off a few. One location in particular I pass by often is now changed hands once again. Located in the prime location next to OR-217 and Canyon Road, this location has been at least…
Amazon Remembers. The future of mobile?
I recently downloaded the amazon mobile application for my blackberry. Part of the application is a service called “Amazon Remembers”. The Amazon Remembers application can be used to create visual lists of things you want to remember while out and about. Photos you take from the app are stored on both the amazon app and…
Mattress World should fire their marketing copywriter
Mattress World is staple around Portland Oregon. They advertise relentlessly on TV and on the radio. If you live here you no doubtingly have heard their ads over and over. Their ads are on so much that I basically tune them out every time they come on. The other day I actually listened to the…
2009 eCommerce Events
Internet Retailer Conference & Exhibition Jun 15, 2009 Date: Mon. June 15 to Thu. June 18, 2009 Location Boston Convention Center, Boston, MA, US ad:tech London (exhibition & conference) Sep 22, 2009 Date: Tue. September 22 to Wed. September 23, 2009 Location Olympia National Hall & Conference Centre, London , GREATER LONDON, GB Internet Retailing…
Web Analytics Round Up
The are many options when choosing your web analytics provider. Here is a helpful list of the leading providers: AT Internet – A provider of both Web analytics and online intelligence solutions, AT Internet’s XiTi Analyzer II has key features that include optimized tagging methodology, ClickZone heatmaps and overlay, customizable dashboards, measurement of rich media,…
Online Marketing Case Studies
Below are a few great internet Marketing and eCommerce case studies provided by ClickZ. How One Local Marketer Gave Up on DIY SEO – Aug 14, 2008 Storage West Self Storage outsourced its local SEO, correcting bad data and improving the customer experience. A Fishy Social Networking Campaign – Apr 11, 2008 A look at…
10 Tips to Make your Blog Shine
With so many blogs out there, how do you make yours stand out? Here are some tips: Have a content strategy, and arrange it around your topic/focus. A blog isn’t a one-off, it’s an ongoing project and you need to populate it with relevant content on an ongoing basis. Don’t forget to link – outbound…
2008's best advertising stunts & ideas
View more presentations from Ayman Sarhan.
The 5 Most Important Pages on an Ecommerce Site
To be successful in eCommerce you need to be proactive not passive. Continually analyzing to discover problem points and testing methods that better those points is essential. You must market, promote, adapt and be willing to go out on a limb in some cases — thinking outside the box. You must continually monitor the customer…