Email isn’t dead yet
I often hear about the death of email. Sure, we all get way too much but it’s still a very valid medium to send your message. Advancements in segmentation and content personalization continue to make email a very effective channel that has proven ROI.
Adobe recently commissioned a survey of 400 U.S. white collar workers about their use of personal and work email. As you can see in the infographic below, email is still being used by many people, has triple digit ROI and a short payback. Check it out.