What I’m reading this week – 12/13/2013

It’s Friday the 13th! No scary links here… just my favorite digital marketing articles I’ve been reading the week.

8 things CMOs should know about CDOs
CMO.com.au takes a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers

Chief Digital Officer: Fad or Future?
From Forester Research, a article on the emerging role of the Chief Digital Officer in digital leadership.

4 Ways to Shorten Your Sales Cycle
From the Online Marketing Institute, Part 3 of a three part series on getting and converting sales leads.  (See post 1 and post 2.)

The AllSeen Alliance comes together to fulfill the promise of the ‘Internet of Things’
By 2015, six billion objects in the world will be connected to the internet. If you haven’t heard the term “Internet of Things” yet, please check out this article. is your company or service prepared?