Monthly Archives: March 2012
The importance of local search in your marketing plan
Local search is a huge opportunity for any business that operates physical locations. In the US alone, there are over 10 billion unique searches done each month. Of those searches: 20% of queries have local intent (1) 5% use the city and/or state name (2) 2% use informal terms, like neighborhoods (2) 0.5% use zip…