Category Archives: Email Marketing
Email isn’t dead yet
I often hear about the death of email. Sure, we all get way too much but it’s still a very valid medium to send your message. Advancements in segmentation and content personalization continue to make email a very effective channel that has proven ROI. Adobe recently commissioned a survey of 400 U.S. white collar workers…
What are the most coveted digital marketing skills for 2014?
The Online Marketing Institute just completed a their 2014 State of Digital Marketing Talent study, where they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. OMI prepared this handy infographic highlighting the needs and gaps in talent. If you are…
What I'm reading this week – 9/25/13
Here are my favorite digital marketing articles I’ve been reading the week of 9/25/2013. Study: 61 Percent Of Mobile Callers Ready To Convert As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of…
Social Media Revolution
Still unsure whether or not social media should be part of your digital marketing plan? Check out this fantastic video highlighting key statistics on social media.
A visual history of the internet
I fondly recall my first experiences with the internet in college using Mosiac and terminals to send and receive email. Oregon State has a great computer lab donated by nearby HP which had the latest PCs (386!) and dot matrix printers. I never realized the internet had already been around some 30 years. Kudos to…
The Internet By the Numbers
Interesting statistics on the growth of the internet. Facebook continues its dominance (6 million page views a minute) and incredible growth (350+ million users). Incredible. Another stat that I find alarming is out of the 247 billion emails sent a day, 200 billion are spam! JESS3 / The State of The Internet from Jesse Thomas…
State of the Internet 2009 Explained In One Giant Infographic
Some great stats represented in a very informative infographic from focus.com
30 Essential Books for Web Professionals
Keeping up to date on the latest technologies, marketing concepts and internet trends can be a daunting task. There is never enough time in the day to stay on top of everything. Trying to find the right reading material can be just as challenging. To help, I’ve compiled a list of the essential books I…
2009 eCommerce Events
Internet Retailer Conference & Exhibition Jun 15, 2009 Date: Mon. June 15 to Thu. June 18, 2009 Location Boston Convention Center, Boston, MA, US ad:tech London (exhibition & conference) Sep 22, 2009 Date: Tue. September 22 to Wed. September 23, 2009 Location Olympia National Hall & Conference Centre, London , GREATER LONDON, GB Internet Retailing…
Online Marketing Case Studies
Below are a few great internet Marketing and eCommerce case studies provided by ClickZ. How One Local Marketer Gave Up on DIY SEO – Aug 14, 2008 Storage West Self Storage outsourced its local SEO, correcting bad data and improving the customer experience. A Fishy Social Networking Campaign – Apr 11, 2008 A look at…