Category Archives: Marketing

What are the most coveted digital marketing skills for 2014?

The Online Marketing Institute just completed a their 2014 State of Digital Marketing Talent study, where they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. OMI prepared this handy infographic highlighting the needs and gaps in talent. If you are…

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What I'm reading this week – 9/25/13

Here are my favorite digital marketing articles I’ve been reading the week of 9/25/2013. Study: 61 Percent Of Mobile Callers Ready To Convert As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of…

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