I’ve been working with ISITE Design for about 9 months and recently started a program with them called Day2. Its a perfect solution to a problem that we were facing with our redesign last year.
Here’s a description from the Day2 website:
Day2 is a new way of thinking about your website and digital marketing campaigns.
As marketers, we’re always focused on the big project – The website launch, the microsite creation or the media buy. When the project is done, the internal team disbands, the consultants scatter, and we move on to the next big thing.
Smart marketers know the real work happens on Day2. This is when you can see how visitors interact with your site. It’s when you get real data on what’s working. And it’s when you can start to make changes that have a significant impact for your visitors and your business.
We’ve already run several A/B and multivariate tests that are showing significant lift over control and actionable data to help us determine the next item to test. As an early adopter of the program, I was asked to do a quick video on why Day2 is important to us. Check it out!