Category Archives: Search Engine Marketing
What are the most coveted digital marketing skills for 2014?
The Online Marketing Institute just completed a their 2014 State of Digital Marketing Talent study, where they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. OMI prepared this handy infographic highlighting the needs and gaps in talent. If you are…
What I'm reading this week – 9/25/13
Here are my favorite digital marketing articles I’ve been reading the week of 9/25/2013. Study: 61 Percent Of Mobile Callers Ready To Convert As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of…
Rich Snippets, an Illustrated Guide
SEOmoz has created an another excellent infographic on the topic of rich snippets. If you are not familiar with Rich Snippets, take a look at this great documentation by Google. Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s…
The importance of local search in your marketing plan
Local search is a huge opportunity for any business that operates physical locations. In the US alone, there are over 10 billion unique searches done each month. Of those searches: 20% of queries have local intent (1) 5% use the city and/or state name (2) 2% use informal terms, like neighborhoods (2) 0.5% use zip…
My Day2 Video
I’ve been working with ISITE Design for about 9 months and recently started a program with them called Day2. Its a perfect solution to a problem that we were facing with our redesign last year. Here’s a description from the Day2 website: Day2 is a new way of thinking about your website and digital marketing…
What keywords drive 97% of Google's revenue?
Google gets most of it’s revenue from Adwords. But did you ever wonder what the top 20 keywords that drive that volume? WordStream, a provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which…
A visual history of the internet
I fondly recall my first experiences with the internet in college using Mosiac and terminals to send and receive email. Oregon State has a great computer lab donated by nearby HP which had the latest PCs (386!) and dot matrix printers. I never realized the internet had already been around some 30 years. Kudos to…
The Internet By the Numbers
Interesting statistics on the growth of the internet. Facebook continues its dominance (6 million page views a minute) and incredible growth (350+ million users). Incredible. Another stat that I find alarming is out of the 247 billion emails sent a day, 200 billion are spam! JESS3 / The State of The Internet from Jesse Thomas…
State of the Internet 2009 Explained In One Giant Infographic
Some great stats represented in a very informative infographic from focus.com
30 Essential Books for Web Professionals
Keeping up to date on the latest technologies, marketing concepts and internet trends can be a daunting task. There is never enough time in the day to stay on top of everything. Trying to find the right reading material can be just as challenging. To help, I’ve compiled a list of the essential books I…