Matt Arnzen

Category Archives: Web Analytics

What are the most coveted digital marketing skills for 2014?

The Online Marketing Institute just completed a their 2014 State of Digital Marketing Talent study, where they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. OMI prepared this handy infographic highlighting the needs and gaps in talent. If you are […]

What I'm reading this week – 9/25/13

Here are my favorite digital marketing articles I’ve been reading the week of 9/25/2013. Study: 61 Percent Of Mobile Callers Ready To Convert As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of […]

The Internet By the Numbers

Interesting statistics on the growth of the internet. Facebook continues its dominance (6 million page views a minute) and incredible growth (350+ million users). Incredible. Another stat that I find alarming is out of the 247 billion emails sent a day, 200 billion are spam! JESS3 / The State of The Internet from Jesse Thomas […]

30 Essential Books for Web Professionals

Keeping up to date on the latest technologies, marketing concepts and internet trends can be a daunting task. There is never enough time in the day to stay on top of everything. Trying to find the right reading material can be just as challenging. To help, I’ve compiled a list of the essential books I […]

2009 eCommerce Events

Internet Retailer Conference & Exhibition Jun 15, 2009 Date: Mon. June 15 to Thu. June 18, 2009 Location Boston Convention Center, Boston, MA, US ad:tech London (exhibition & conference) Sep 22, 2009 Date: Tue. September 22 to Wed. September 23, 2009 Location Olympia National Hall & Conference Centre, London , GREATER LONDON, GB Internet Retailing […]

Web Analytics Round Up

The are many options when choosing your web analytics provider. Here is a helpful list of the leading providers: AT Internet – A provider of both Web analytics and online intelligence solutions, AT Internet’s XiTi Analyzer II has key features that include optimized tagging methodology, ClickZone heatmaps and overlay, customizable dashboards, measurement of rich media, […]