Matt Arnzen

Here are my favorite digital marketing articles I’ve been reading the week of 9/25/2013.

• Study: 61 Percent Of Mobile Callers Ready To Convert
  As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.
• Adobe Study: Half Of Marketers Losing Sleep Over Digital
  If a just-released survey by Adobe represents the true state of digital marketing in business today, CMOs everywhere are reaching for the Ambien.
• Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
  In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.
• 14 rules for data-driven, not data-deluded, marketing
  We’re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash.