Email isn’t dead yet

I often hear about the death of email. Sure, we all get way too much but it’s still a very valid medium to send your message. Advancements in segmentation and content personalization continue to make email a very effective channel that has proven ROI. Adobe recently commissioned a survey of 400 U.S. white collar workers…

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Design a logo like a pro

I saw this video on my social feeds this week and watched with great interest. It really breaks down the design process to show the creative steps Aaron Draplin goes through designing awesome logos. I was surprised to see that I design in a very similar way (constantly copying and iterating). I thought I was…

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What are the most coveted digital marketing skills for 2014?

The Online Marketing Institute just completed a their 2014 State of Digital Marketing Talent study, where they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. OMI prepared this handy infographic highlighting the needs and gaps in talent. If you are…

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What I'm reading this week – 9/25/13

Here are my favorite digital marketing articles I’ve been reading the week of 9/25/2013. Study: 61 Percent Of Mobile Callers Ready To Convert As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of…

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