I often hear about the death of email. Sure, we all get way too much but it’s still a very valid medium to send your message. Advancements in segmentation and content personalization continue to make email a very effective channel that has proven ROI.
Adobe recently commissioned a survey of 400 U.S. white collar workers about their use of personal and work email. As you can see in the infographic below, email is still being used by many people, has triple digit ROI and a short payback. Check it out.
I saw this video on my social feeds this week and watched with great interest. It really breaks down the design process to show the creative steps Aaron Draplin goes through designing awesome logos. I was surprised to see that I design in a very similar way (constantly copying and iterating). I thought I was the only one that worked this way.
It’s worth the watch.
It’s Friday the 13th! No scary links here… just my favorite digital marketing articles I’ve been reading the week.
8 things CMOs should know about CDOs
CMO.com.au takes a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers
Chief Digital Officer: Fad or Future?
From Forester Research, a article on the emerging role of the Chief Digital Officer in digital leadership.
The AllSeen Alliance comes together to fulfill the promise of the ‘Internet of Things’
By 2015, six billion objects in the world will be connected to the internet. If you haven’t heard the term “Internet of Things” yet, please check out this article. is your company or service prepared?
The Online Marketing Institute just completed a their 2014 State of Digital Marketing Talent study, where they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. OMI prepared this handy infographic highlighting the needs and gaps in talent.
If you are looking for digital marketing talent in Portland, Oregon, please drop me a line and check out my resume. I’m actively looking for new opportunities. my strengths match up well with the skills needed from the OMI study. I have deep experience across all digital marketing tactics as well as analytics.
Digital Marketing Skills and Talent Infographic
Google has been on a tear recently. With over 500 updates to their algorithm each year, trying to have an effective SEO strategy and execution is a challenge. Rand Fishkin from Moz breaks it down in this great presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
Here are my favorite digital marketing articles I’ve been reading the week of 9/25/2013.
- Study: 61 Percent Of Mobile Callers Ready To Convert
As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase.
- Adobe Study: Half Of Marketers Losing Sleep Over Digital
If a just-released survey by Adobe represents the true state of digital marketing in business today, CMOs everywhere are reaching for the Ambien.
- Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads.
- 14 rules for data-driven, not data-deluded, marketing
We’re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash.
From the Adobe YouTube channel. Lots of good digital marketing buzzword BS to laugh at.
Here are my favorite digital marketing articles I’ve been reading the week of 8/7/13.
- Online Marketing Tools by Bryan Eisenberg
Discover 150+ tools to improve your website
- Ten percent of Starbucks transactions in US come via mobile payments
Mobile payments has proven to be a very difficult nut to crack. Google, Isis, and others have failed to bring wallet-free payments to primetime, but one company has seen some success: Starbucks.
- Announcing the 2013 Local Search Ranking Factors Results
The full results of this year’s Local Search Ranking Factors survey
Foursquare rolled a new feature on their site last week that takes all of your check-ins and creates this great infographic as well as a video. Its called Time Machine and its very innovative and easily shared.