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Matt Arnzen

Digital Marketing & Technology Leader

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Matt Arnzen
Social Media

Social Media Revolution – 2013

An update to the popular Social Media Revolution video for 2013. The numbers continue to rise.

June 10, 2013 Matt Arnzen
Marketing, Mobile, Web Development

The Art of Web Design – A PBS Video

In PBS’ latest video of their Off Book video series that explores cutting edge art, internet culture, and the people that create it they examine the art of web design. It’s a great overview of design, layout, CSS, HTML, etc. A great watch.

September 21, 2012 Matt Arnzen
eCommerce, Marketing, Search Engine Marketing, Search Engine Optimization, Web Development

Rich Snippets, an Illustrated Guide

SEOmoz has created an another excellent infographic on the topic of rich snippets. If you are not familiar with Rich Snippets, take a look at this great documentation by Google. Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s…

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June 6, 2012 Matt Arnzen
Marketing, Search Engine Marketing, Search Engine Optimization

The importance of local search in your marketing plan

Local search is a huge opportunity for any business that operates physical locations. In the US alone, there are over 10 billion unique searches done each month. Of those searches: 20% of queries have local intent (1) 5% use the city and/or state name (2) 2% use informal terms, like neighborhoods (2) 0.5% use zip…

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March 6, 2012 Matt Arnzen
Search Engine Optimization

SEO Pricing by Region. A SEOmoz Infographic

Near the end of December 2011, SEOmoz ran a survey asking consultants and agencies of all sizes around the globe to discuss their pricing models and cost structures. They recently were able to post the results of that survey in the hopes that it will give everyone in the search industry a better idea of…

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January 4, 2012 Matt Arnzen
Advertising, Marketing

Features versus functions: how not to hype a new smart phone

I’ve been seeing a lot of commercials recently about the new Motorola Droid Razr phone. My dad asked me after seeing a recent ad: “what does that phone do?”. I didn’t have an answer. All the commercial showed was the phone flying through the air slicing everything in its path. Why would I want to…

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November 30, 2011 Matt Arnzen
Marketing, Social Media

Create an infographic of your LinkedIn profile with Vizualize.me

My LinkedIn profile has a lot of great information about my career but it isn’t very compelling to look at. A new site called Vizualize.me takes your LinkedIn profile and creates a infographic from your career timeline, skills and recommendations. It’s in beta right now, but is open to all. Check it out.

September 2, 2011 Matt Arnzen
A/B - Multivariate Testing, Marketing, Search Engine Marketing, Search Engine Optimization, Video

My Day2 Video

I’ve been working with ISITE Design for about 9 months and recently started a program with them called Day2. Its a perfect solution to a problem that we were facing with our redesign last year. Here’s a description from the Day2 website: Day2 is a new way of thinking about your website and digital marketing…

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July 20, 2011 Matt Arnzen
Advertising, Marketing, Search Engine Marketing, Web Analytics

What keywords drive 97% of Google's revenue?

Google gets most of it’s revenue from Adwords. But did you ever wonder what the top 20 keywords that drive that volume? WordStream, a provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which…

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July 18, 2011 Matt Arnzen
Advertising, eCommerce, Email Marketing, Marketing, Mobile, Social Media, Video

Social Media Revolution

Still unsure whether or not social media should be part of your digital marketing plan? Check out this fantastic video highlighting key statistics on social media.

March 1, 2011 Matt Arnzen
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Recent Posts

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  • Is Portland a Startup City? YES!
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