Matt Arnzen
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  • 10 Tips to Make your Blog Shine

    Posted on February 18th, 2009 Matt Arnzen 1 comment

    With so many blogs out there, how do you make yours stand out? Here are some tips:

    • Have a content strategy, and arrange it around your topic/focus. A blog isn’t a one-off, it’s an ongoing project and you need to populate it with relevant content on an ongoing basis.
    • Don’t forget to link – outbound links beget inbound links!
    • Keep your overall SEO strategy in mind – put keywords in your blog posts.
    • Create original content that engages your audience – content they can’t get anywhere else.
    • Be timely and go with current events, write about tax issues in March and April not September and October.
    • Don’t forget to optimize images, video and audio files with relevant, keyword-rich metadata.
    • Set your feedburner options to optimize click tracking for search engine rankings.
    • Engage the community with open ended posts or questions.

    One response to “10 Tips to Make your Blog Shine”

    1. Great post! I’ll subscribe right now wth my feedreader software!

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