Email isn’t dead yet
I often hear about the death of email. Sure, we all get way too much but it’s still a very valid medium to send your message. Advancements in segmentation and content personalization continue to make email a very effective channel that has proven ROI. Adobe recently commissioned a survey of 400 U.S. white collar workers…
Design a logo like a pro
I saw this video on my social feeds this week and watched with great interest. It really breaks down the design process to show the creative steps Aaron Draplin goes through designing awesome logos. I was surprised to see that I design in a very similar way (constantly copying and iterating). I thought I was…
Is Portland a Startup City? YES!
Check out this great video on the Portland startup scene. Portland is a great place to work and to start a company! Startup Cities: Portland, OR from Engine Advocacy on Vimeo.
What I’m reading this week – 12/13/2013
It’s Friday the 13th! No scary links here… just my favorite digital marketing articles I’ve been reading the week. 8 things CMOs should know about CDOs CMO.com.au takes a look at the increased popularity of the chief digital officer role and how it will influence how CMOs and organisations engage with their customers Chief Digital…
What are the most coveted digital marketing skills for 2014?
The Online Marketing Institute just completed a their 2014 State of Digital Marketing Talent study, where they asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess. OMI prepared this handy infographic highlighting the needs and gaps in talent. If you are…
Are you keeping up with Google?
Google has been on a tear recently. With over 500 updates to their algorithm each year, trying to have an effective SEO strategy and execution is a challenge. Rand Fishkin from Moz breaks it down in this great presentation on how marketers can scale with the updates and shifts Google makes on a regular basis,…
What I'm reading this week – 9/25/13
Here are my favorite digital marketing articles I’ve been reading the week of 9/25/2013. Study: 61 Percent Of Mobile Callers Ready To Convert As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of…
Digital Marketing BS Detector
From the Adobe YouTube channel. Lots of good digital marketing buzzword BS to laugh at.
What I'm reading this week – 8/7/13
Here are my favorite digital marketing articles I’ve been reading the week of 8/7/13. Online Marketing Tools by Bryan Eisenberg Discover 150+ tools to improve your website Ten percent of Starbucks transactions in US come via mobile payments Mobile payments has proven to be a very difficult nut to crack. Google, Isis, and others have…
The check-ins I've posted
Foursquare rolled a new feature on their site last week that takes all of your check-ins and creates this great infographic as well as a video. Its called Time Machine and its very innovative and easily shared.