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	<title>Blog for Matt Arnzen &#187; Email Marketing</title>
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		<title>6 Steps to improve Email Marketing</title>
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		<pubDate>Fri, 12 Dec 2008 18:32:45 +0000</pubDate>
		<dc:creator>Matt Arnzen</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[segmentation]]></category>

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		<description><![CDATA[Email marketing is one of the most valuable one to one marketing tools for any business. Companies of all sizes can benefit from the power of email as a communication, promotional and lead generation tool.
Here are six steps that can improve your e-mail marketing efforts:

Build Your List &#8211; Without a good, qualified list, your email [...]]]></description>
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