My Day2 Video

I’ve been working with ISITE Design for about 9 months and recently started a program with them called Day2. Its a perfect solution to a problem that we were facing with our redesign last year.

Here’s a description from the Day2 website:

Day2 is a new way of thinking about your website and digital marketing campaigns.

As marketers, we’re always focused on the big project – The website launch, the microsite creation or the media buy. When the project is done, the internal team disbands, the consultants scatter, and we move on to the next big thing.

Smart marketers know the real work happens on Day2. This is when you can see how visitors interact with your site. It’s when you get real data on what’s working. And it’s when you can start to make changes that have a significant impact for your visitors and your business.

We’ve already run several A/B and multivariate tests that are showing significant lift over control and actionable data to help us determine the next item to test. As an early adopter of the program, I was asked to do a quick video on why Day2 is important to us. Check it out!

What keywords drive 97% of Google’s revenue?

Google gets most of it’s revenue from Adwords. But did you ever wonder what the top 20 keywords that drive that volume?

WordStream, a provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories get the highest costs per click (CPC) in Google’s AdWords solution.

It’s hard to believe that the top 3 categories of Insurance, Loans and Mortgages make up over 45% of the volume.  When you are spending $45.91 a click you better make sure all of your reporting is in place and you can track inquires, leads and subscribers.

It must pencil out for the Insurance companies to be spending this kind of money or they wouldn’t be such competition.  If you don’t sell Insurance or loans or mortgages, be sure you are still tracking your spending and can report on how your users flow through your site and have attribution to show for it.

A visual history of the internet

I fondly recall my first experiences with the internet in college using Mosiac and terminals to send and receive email.  Oregon State has a great computer lab donated by nearby HP which had the latest PCs (386!) and dot matrix printers.  I never realized the internet had already been around some 30 years.   Kudos to OnlineSchools.org for putting it all together in a graphical timeline.

The Internet By the Numbers

Interesting statistics on the growth of the internet. Facebook continues its dominance (6 million page views a minute) and incredible growth (350+ million users). Incredible. Another stat that I find alarming is out of the 247 billion emails sent a day, 200 billion are spam!

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.